We contacted the owners of the biggest bookstores in Krakow, and we proposed cooperation. The bookstores are the places where we can meet YMPs every day. We chose the biggest and the most prestigious bookstores in Krakow where many YMPs are among the clients. Finally, the bookstore 'Glówna Ksiegarnia Naukowa' agreed to distribute the collection of special bookmarks promoting MDGs. We designed eight types of bookmarks, each of them promoting one of the eight MDGs. The bookmarks included the icons of the MDGs, slogans and questions connected with the topic of MDGs, and our Facebook address – 'Lifestyle for MDGs', where YMPs could find answers for their questions, and be informed and inspired to make their behavior more friendly to the MDGs. The Facebook page was updated a few times a week. The bookmarks were placed in visible places near the cashiers, info points, and on specially chosen shelves (business, traveling publications) to hit especially our target group, as they read particular books. The bookmarks were distributed from July to September, 2011.