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Bookmarks on MDGs

or

How to get development education into books which our target group likes to read

 

 

 

Topping

 

Distribution

We put our bookmarks in visible places near thecashiers, info points, and on specially chosen shelves (near science, travelling publications) to hit especially our target group YMPs, as they read particular books.

 

Near the cashiers, who were asked to promote our action by giving bookmarks free to YMPs

Historical publications

Bookmarks among traveling literature

Law and science bookshelf

Information point

 

 

Feedback

To get feedback about our action, we did short interviews among bookstore workers. Having that database, we know that customers enjoyed our bookmarks and were willing to take them home. The most popular designs were 2, 3, 4, 5 and 7. Furthermore, our site on Facebook is quite popular and people enjoy visiting it and reading our articles, or viewing pictures and news.

 

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