Bookmarks on MDGs
or
How to get development education into books which our target group likes to read
Topping
Distribution
We put our bookmarks in visible places near thecashiers, info points, and on specially chosen shelves (near science, travelling publications) to hit especially our target group YMPs, as they read particular books.
Near the cashiers, who were asked to promote our action by giving bookmarks free to YMPs
Bookmarks among traveling literature
Feedback
To get feedback about our action, we did short interviews among bookstore workers. Having that database, we know that customers enjoyed our bookmarks and were willing to take them home. The most popular designs were 2, 3, 4, 5 and 7. Furthermore, our site on Facebook is quite popular and people enjoy visiting it and reading our articles, or viewing pictures and news.