(M)BAKE
THE WORLD A BETTER PLACE
IMPRESS
DATA PROTECTION DECLARATION
CONTACT

Bottle Labels for MDGs

or

How to reach Young Modern Performers doing sports

 

 

 

Summary

 

To attract YMPs attention to the Millenium Development Goals (MDGs), we decided to promote MDG 7 – ‘Ensure environmental sustainability.’ We decided to focus on the topic of waste of water, and wanted to show YMPs that they have an influence on the environmental situation every day, and to challenge them to change their behavior regarding their daily consumption. As they attach weight to a healthy lifestyle, they know the importance of water in our everyday diet. But do they know how hard it is to get unpolluted water in the Global South, and do they know that they have an influence on this situation?

We established cooperation with a producer of spring water, and we created special stickers for water bottles. The bottles of the spring water with the special stickers were distributed for free in fitness clubs, health and beauty salons, gyms, hairdressing salons, shops, and spa and wellness centers in the Polish city of Krakow.

 

<previous pagenext page>