The action worked out really well and had great media coverage. However, there might be a few points that we could improve. If the budget allows you, it is better to get cotton bags instead. They are more durable and you can have them printed. People can use them for shopping every day, which also spreads the message. Also, a cotton bag might also be an option to split the costs with some business that would like to participate. You could have your design on one side and the business their logo on the other side of the bag. Also a good idea would be to think about a Christmas tree in a pot, which can be planted at some place later.
Thanks to the timing, we received great media coverage including national TV. The event took place two days after Christmas, when all the usual holiday coverage was over, but there were not many topics to inform about. Also, between Christmas and the new year the media are open to topics affecting the past year and the theme of plastic waste as an issue to think about seemed perfect for them. The event was very successful, which we believe is thanks to the above-mentioned timing.
The list of media that informed about the event:
MF Dnes – the most read national paper
Hospodárské noviny – one of the most read papers with the focus on business
Benešovský deník – local paper
Pražský deník – local paper
TV Metropol – Prague-based TV channel
Frekvence 1 – national radio station
Ceská televize (national public TV broadcaster)
Ceský rozhlas (national public radio broadcaster)