Gender Equality Shopping Bags

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How to address Young Modern Performers with stylish material

Centre

5th step – Distributing the bags

Once the bags were printed, we delivered them to the participating retailers. We also prepared a survey questionnaire. In some shops the bag was given away when the women completed the survey. We explained the whole idea to the shop assistants and asked them to give the bags to the members of our target group. They said that these women were exactly their customers. The bags were available in the shops for a period of five months (November 2011 – March 2012).

The bags were distributed in following shops:

Brána k d?tem, Náplavní 11, Praha

Kožešnictví Cinda Školská 655/1, Praha

BC Salon, Kozí 9, Brno

Quasimodo, Národní 37, Praha

Quasimodo, Vladislavova 17, Praha

6th step – Collecting the feedback

You can make a simple questionnaire for your target group and leave it in the shops. The feedback you can then get from the staff in the shops.