(M)BAKE
THE WORLD A BETTER PLACE
IMPRESS
CONTACT

Ice Scrapers Against Climate Change

or

Distributing educational materials with added value to Young Modern Performers

 

 

 

 

 

Background

 

A problem of many actions on development education is that we only get the attention of our target group once, for a short moment. For a deeper connection to our program it would be desirable to also create action materials that stay with the recipient for a longer time and thereby are recognized for a longer period. This is especially helpful when we are addressing new target groups like YMPs. This recipe is an example of how to create development action materials for new target groups with the intention of going home with the target group. How to do this? We need to produce something that is really useful for our target group! And we have to make it transport our message to the target group which in this case concerns the individual contribution to climate change by car emissions.

Find out how we achieved this goal with this recipe...

 

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