(M)BAKE
THE WORLD A BETTER PLACE
IMPRESS
DATA PROTECTION DECLARATION
CONTACT

Luggage Tags

or

Reaching travelers with development education

 

 

 

Topping

 

The feedback from the travel agency team was very positive. The agency was very keen about the luggage tags and they are very interested to make more. The YMPs present at the exhibitionlwere also very impressed by the luggage tags. The number of fans on Facebook increased.

Our confidence in the luggage tags was so high that we sent a pack of luggage tags to the Portuguese Secretary of State for Foreign Affairs and Cooperation, and to his team; to the Secretary of State for Tourism; to the president and vice presidents of the Portuguese Institute for Development Assistance; to a television journalist that presents programs related to the MDGs; and also to all our samples of YMPs.

The feedback was great. We are still receiving requests for luggage tags!

  PDF LETTER SENEC

 

We would like to share our action on targeting travelers with development education with you, as an example. For reaching YMPs while they are traveling there are plenty of options. Just think of anything that YMPs encounter while being “on the road”: drinking glasses in airplanes, refreshment tissues handed out to travelers, and many more things. When reading this recipe we hope to give you some ideas on the crucial points and benefits of this form of action and to give you many ideas for addressing new target groups on your own. 

 

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