Trying to reach the target group of the project, we decided to use a common tool that YMPs use in order to inform them about MDG 7 – 'Environmental sustainability'. We wanted to create a graphic design carrying the message of a change in lifestyle in order to reduce computer waste. In this case, there was an idea to put more information on Facebook and put the link to our Facebook on the mousepads. Thus the future users of these mousepads would be able check the link and gain more information about the topic.
The mouse pads would be distributed in offices of the corporations in Krakow with high amounts of workers from our target group. Our goal was to create a modern and distinctive palette of mouse pads. At the same time, through the message on the mouse pads, we sought to make YMPs think about environmental protection and change their thinking regarding developing countries. The results may be long term, because people change mouse pads rarely and use them every day.