Orgasm Courses

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How to use provocative messages to reach new target group

 

 

 

Cake base

 

1st step – Brainstorming

We discussed and brainstormed the idea within our organization. We also invited the director and an artist who was involved in the project. It really helps to discuss the project with the professionals from the beginning as they can offer you different ideas and points of view than those from people in your organization. It would also be helpful to have a professional from an advertising agency with you.

 

2nd step – The design

We got together with a designer and he came up with a provocative design.

 

3rd step – Arranging the shooting location

Pick a nice spot where the shooting will take place. A good idea might be a place that is popular with YMPs. In our case, we had the director arrange the place.

 

4th step – Getting in touch with the celebrities

If you are working with major celebrities, this is where the producer comes in handy. First, you might need the producer to get the actual phone numbers of the celebrities, as they would probably be difficult to reach. Second, the producer is a person that celebrities like, as he gives them calls with potential job offers. Therefore, they will probably be more open to your project if they hear about it from their producer. We paid the producer 3000 CZK (about €120) to get us in contact with the celebrities. It is pretty much the easiest way: for the producer, it is easy money (it will not take him more than one hour to make the phone calls) and for you it is a way to ensure that you will get the celebrities you need.

The producer briefly introduced our project to the celebrities, and if they agreed he passed us their numbers to explain more about the project and shooting.

Think of celebrities that are attractive for YMPs and which could serve as their role models. Brainstorm a few names more than you will actually need, as not every one might be available or willing to do the shooting. We prepared a cover letter, which explained the activity and the MDGs. The letter also said that we would help the celebrity find out which specific MDG they would be contributing or helping to achieve. You will probably need a legal contract, which would specify the licensing under which the video would be used.

The filmmaker provided us with the contract he usually uses and we modified it to suit our project. It will differ according to the legal system of your country. Ours covered where the video will be used and for how long (on the website www.kurzyorgasmu.cz). Also, in the contract there is permission to use the video in campaigns promoting development and the right to mention the celebrity’s name in matters connected with the campaign. According to Czech law, in order to pass the copyrights, there must be some kind of renumeration vested in the contract. We decided to pay the celebrities 1000 CZK (€40) for the hour of shooting and you would be surprised that, except for one of them who refused, they did not hesitate to take the money.

 

5th step – Video shooting

The video shooting was done by a director who shoots commercials. We helped the celebrities to chose the MDG that they could relate to.

The artist Sára Saudková chose MDG 3 – Gender equality. She is pointing out the fact that Czech women earn 30% less than men working in the same positions. She says that she will reach climax when men and women will be evaluated equally and when there will not be any difference between their earnings.

The actor Tomáš Hanák chose MDG 7 – Environmental sustainability. In the video he is brushing his teeth while the water tap is open and the water is running. He his talking about the problem of water scarcity in the world, but he says he has no idea what he could do about the issue. In the last scene he looks at the running tap and it seems that he might have an idea. The camera focuses on the washbasin and the subtitle appears saying that in the time of the video (38 seconds), 1,6 liters of water was wasted.

 

 

 

The actress Petra Nesva?ilová chose MDG 1. She discusses the problem of food waste in our society and that of food scarcity in other countries. She says that Czechs throw out 100 kg of food per capita every year. She gives her own tip on how to prevent food wasting: “When you go grocery shopping, make sure that you don’t go hungry, as this makes you buy more food.” She also suggests using old bread for bread crumbs or for feeding birds. She says there are also ways to share food with your friends or giving it to someone who is in need.

The Academy Award-winning director Jan Sv?rák tells a story about how he wanted to buy the new iPhone four years ago. He realized that his old phone (which he shows in the camera) was still working. He decided to wait until the phone broke down, but this has not happened yet. Every time the phone falls on the floor, he picks it up and it is still working. He says that he feels bad about the idea of throwing it out as the phone contains precious metals, which someone obviously had to mine. He says that during the time of waiting he realized that he does not need to have every new thing that comes out.

 

 

 

6th step – Video editing and postproduction

The videos were edited and special effects were added.

 

7th step – The Website

The designer that created the main design also designed the website. The website www.kurzyorgasmu.cz is rather simple. It is optimized to be viewed on smartphones. This enables us to reach many YMPs who are surfing the web with their smartphones. All videos are embedded on YouTube, so that they can be shared in social networks.