We decided to run a provocative campaign which would invite people to the website, where they would get tips on how to achieve orgasm. On the website they would not actually find any sex coaching tips, but instead YouTube videos of celebrities talking about how they achieve climax and satisfaction by doing things that help achieve MDGs. This activity included building a website, shooting the videos with celebrities popular with our target group of Young Modern Performers (YMPs), and a campaign on napkins distributed in seven fancy restaurants and cafés, which included a link to the website. This action may give you some ideas on how to make use of the common trend to explicit messages in advertisement for your own cause, and how to lure people to look into your development educational messages.