We decided to establish a partnership with the catering company for the train restaurants in order to expand our presence on trains. In order to do this, we created development messages on paper placemats for putting them on the food trays from which their customers would eat. 'Global partnership' is a topic that YMPs can be interested in, because of its obvious relation with the world of international business and finances. That is why we decided to use this as the topic message on our placemats. People often get bored while traveling, especially when it takes three hours to get from Krakow to Warsaw and four hours between Warsaw and Wroclaw. They have more than enough time to read our message, and what’s more, because they usually have 3G internet connections on their laptops, tablets or phones, they were able to check also a Facebook page on the topic immediately.