Recipe Planebookmark Flying For A Better World


Development education at airports for Young Modern Performers






10th step – Distribution at the airport

The planeboomark started to be available at the airport on May 20, 2011. It was available in one exhibitor placed where people pick up their luggage.

When cooperating with providers of public service, last minute changes can occur due to various security and safety regulations. We were surprised with this location, because our idea was to make them available near the check-in. Why? Because when people fly they read, so they need the bookmark; when people are leaving the plane they are always running to collect the luggage, or to the exit. We kindly requested for a possible change of locations, but it was impossible. The company could only put the exhibition support in the luggage area, as the check-in area is not accessible to external information providers.


Nevertheless, the result was very visual and attractive.




We established regular contacts with the department of activities at ANA airport to receive regular feedback. They told us that they really liked the bookmark and the poster, and that people were receptive to the action.


11th step – Additional places for spreading bookmarks

Because we wanted to cause a huge impact with this action, we also reserved 200 planebookmarks. As an IMVF office is located in the heart of Lisbon in the area where most YMPs shop around, we also made the posters and bookmarks available outside the IMVF office.



In one hour more than 100 planebookmarks flew!

It was also possible to distribute 50 planebookmarks in local authorities' meetings. Please note that a lot of YMPs work in local authorities' departments.




In total, 5.000 units were printed. Unfortunately, because of the cut shape the graphic didn´t have the possibility to be printed on certified paper or using 'green' paints.



Detailed information on sustainable lifestyles can be long and it is not always possible to include everything that we want to say on small materials, such as bookmarks in this case. Therefore it’s essential to disseminate the activities and tips for the adoption of sustainable lifestyles through Facebook. This way, the bookmark is a teaser that leads to detailed information on the web, and also the other way around: Facebook and other web resources can be used to promote the bookmarks.

We started with a Facebook teaser on May 20, 2011.

“Coming soon in an airport near you”!




Then, to promote the 8 MDGs, we decided to use concrete examples of choices that people can make to help the efforts to achieve the MDGs, with a particular focus on MDG7.

MDG 1: Eradicate Extreme Poverty and Hunger

We promoted the Walk Against Hunger (took place on May 22, 2011, in Lisbon)

"End Hunger: Walk the World" is an annual event to raise money and awareness for UN  World Food Programme efforts to fight child hunger and malnutrition.




MDG 2: Achieve universal primary education

The Hunger Project’s Women’s Leadership Workshop is held to improve the quality of village schools, and make it safer for girls to attend them.  http://www.thp.org/

MDG 3: Promote gender equality and empower women

African Women in Agricultural Research and Development (AWARD) is a project of the Gender & Diversity Program of the Consultative Group on International Agricultural Research. http://www.awardfellowships.org/home.html

MDG 4:  Reduce child mortality

UNICEF Tap Project - clean drinking water for children. 


MDG 5: Improve maternal health

We promoted the ONE campaign on maternal & child health. In the world's poorest countries, mothers risk their lives giving birth and millions of children die each year from treatable, preventable causes such as diarrhoea.  http://www.one.org/c/international/issue/951/

MDG 6: Combat HIV/AIDS, malaria and other diseases

Africa is moving on AIDS.  http://www.youtube.com/watch?v=74wlkdTHIjw

MDG 7: Ensure environmental sustainability

Viral video of WWF: it all comes back to you.  http://youtu.be/3Wht7Vj6u2g

Flight carbon footprint calculator.  http://calculator.carbonfootprint.com/calculator.aspx?tab=3

Starbucks is the largest purchaser of fair trade coffee. http://www.youtube.com/watch?v=9hapVwQrL38

Ben&Jerry's Coconutterly Fair. https://www.youtube.com/watch?feature=player_embedded&v=F_6OYOIOlEQ

What's An Ocean Garbage Patch? http://www.youtube.com/watch?v=J-gqJAsXiKQ



MDG 8: Develop a global partnership for development


Ecoturism and 'voluntourism'












Connected For A Better World: Facebook Page





The action was promoted from May to December 2011. Regarding the increasing of Facebook likes, it’s difficult to allocate a specific number for this action. Nevertheless, we can provide a timeline:

14 July 2011: 450 likes

21 September 2011: 520 likes

6 October 2011: 569 likes

30 December 2011: 700 likes


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