The 'Planebookmark – Flying for a Better World' represented an opportunity to increase added value to this “casual learning”. With more than 100.000 daily passengers at the airports, and more than 40% of them YMPs, the occasion to create synergies between the project and the airport was an excellent challenge. Our main goal was to raise awareness and knowledge of MDGs. By seeing all the MDG icons and by reading the message: “Flying for a Better World”, we strongly believe that YMPs were curious to go to Facebook and get more information on this.
Bookmarks are just one option to address YMPs at an airport. Every possible item that is useful for travelers to have at an airport, such as luggage labels, sleep masks, neck cushions, and fluid pouches for security control, can be of interest for us to make development education with it. We hope this recipe will give you inspiration on many other ideas for actions at airports.