In this recipe we will explain how we addressed YMPs in a cafeteria with an interactive napkin on fair trade coffee. We printed a small riddle about fair trade coffee on the napkins that could be solved by using a cell phone. The idea: we presented a decrypted mystery text that can only be decrypted by typing the letters into a cell phone as a short message. This way, the text recognition software of the cell phone can form meaningful words out of the random letters, very much like it does when we type a short message on a cell phone.
We produced 30.000 of these napkins and placed them at the cash registers of the cafeteria for free take away. For three weeks, the napkins at the cafeterias were distributed.
In our case, we decided to produce napkins about fair trade coffee. But the idea of providing interactive elements on everyday use print products may give you many ideas of your own on how to promote other development topics to YMPs with this method.