Smartphone napkin on fair trade coffee 

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How to do interactive print products for Young Modern Performers ?

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Feedbacks 

Feedback on the interest of YMPs can be measured by first-hand perception, as well as through getting feedback from the service staff at the locations.

In our case of the smartphone interactive napkin, the project team evaluated the success of the action by a total of three days of direct observation in the cafeterias of the universities. The first reaction was mostly a quick notice of the napkin, with some irritation as if to say, "is this a printing error?" But then YMPs started getting curious, and took out their cell phones. Very quickly, we noticed how everywhere in the cafeteria YMPs were hooked by the riddle - with the napkin in one hand and the cell phone in the other, trying to get the solution. We then did interviews with some of them. Nearly all of them got the correct solution. 8 of the 15 that we interviewed had also used the QR code and visited the homepage. Most of the YMPs  said that they had heard about fair trade coffee before, but did not know about the background of fair trade. They found it nice to be informed about fair trade and the option of getting fair trade coffee at the cafeteria. Some quotes were: “good idea, very interesting”, and “I liked the Facebook page”.

The interest of YMPs was also shown on our Facebook page, which was visited over 1000 times during the action.

Lessons learnt 

We learned that it is important to combine fun and information when addressing YMPs. To create interactive print materials proved to be a great tool for development education. Especially, target groups that are not familiar with development topics, such as YMPs, need something extra if they are addressed. A fun and interactive element, such as a riddle, served this cause very well.