Spot Paul vs. Tree

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How to shoot a promotion spot on development topics for Young Modern Performers?

Summary

This recipe explains how to set up an appealing and professional spot on a development topic with limited financial resources, and place it in a way that the target group YMPs can relate to. Whatever development topic you want to address, it can be done in the form of a short spot for public screens. In our case, we chose a spot about sustainable mobility, but this is just one option. A natural place to inform people about their mobility behavior is, of course, on the street! Therefore, in the action that we implemented, and which is the basis of this recipe, we chose a strategic, well-placed intersection and showed a short spot on an advertisement screen (4x4 m) at a crossroads with thousands of cars passing by. The film is 15 sec in length, so that car drivers waiting at a red light could follow the full spot.

The content of the film is a silent movie slapstick story about a YMP who is a passionate sports car driver, but gets some hassle with a tree at a parking place. Now let us see, in detail, how to produce and disseminate such a development education spot.