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Valentine’s Day Balloons

or

How to get maximum attention on the street from Young Modern Performers

 

 

 

 

Background

 

Because love is in the air, and Valentine’s Day was coming, we made a poll among our Young Modern Performers (YMPs), just asking if they had a plan for the day. For most of them it is an opportunity for going to a nice and romantic restaurant or having a great car journey from the city to the beach…

So we had another challenge: how to reach our target group on this day? Which MDG should be addressed? What should be the message?

 

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