The goal of this action was to reach YMPs with the topic of fair trade and MDG 8, and to encourage them to buy fair trade products. We produced the silicone wristbands and distributed them in one of the most prestigious clubs in Krakow, which is frequented by many YMPs. They could take it home and wear it every day, so that we could be sure that the message would reach them, and if they wished, they could get more information on our Facebook site. We also hoped that by wearing the wristbands, they could also interest someone else in fair trade.