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Why target Young Modern Performers with development education?

 

We are targeting YMPs with our development actions described herein because within this group lies a great deal of influence in our society. They work in economy, administration and cultural life.

 

© mconnors

 

They are well trained, achieve surpassing incomes and hold key positions in working life (or are on the verge of applying for these positions after graduation). YMPs work as political advisors, lawyers, media agents and journalists, deputies, staff of CEOs, project managers, analysts and in other high level positions. In contrast to the traditional upper class, YMPs are not aligned to fixed value sets but are considered to be still flexible in their choice of values. Open minded as they are, YMPs also show great interest in global politics and are open to development topics as well. This is a chance for NGOs to open development education to a new target group if we understand how to address their interests.