Gender Equality Shopping Bags

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How to address Young Modern Performers with stylish material

Summary

We placed our graphics communicating the gender inequality on cotton bags that were given away with purchases at selected shops. The graphics showed a European young professional woman carrying a barrel of water and a handbag with the text 'With a water barrel to a well or with a handbag to a meeting? To enforce gender equality.' The bags were given away with a purchase in fashion boutiques and one shop with baby accessories where the target group shops. The bags were made from high quality organic cotton and apart from spreading the message they also help to protect the environment, as their users can use them instead of plastic bags for their shopping.