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Maternity Calendars on MDGs

or

How to reach female Young Modern Performers

 

 

 

Centre

 

4th step – Getting media attention

Creating news on Facebook, research on the internet – information, pictures on MDG 5, etc.

 

5th step – Production of the calendars

Printing 600 calendars  Time – 2 days

 

6th step – Distribution of the calendars

Three volunteers were tasked with preparing the proper number of calendars and communication materials for the organisations. It took two weeks to reach all the places, because the antenatal classes are open during irregular hours. Our volunteers delivered the calendars by car. We suggested that the calendars should be displayed at the reception or in waiting rooms – in places where people have a lot of time to read and take interest in calendars. This way, we even increased the interest of our target group by choosing the right spot and the right situation for our action.

 

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