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Bottle Labels for MDGs

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How to reach Young Modern Performers doing sports

 

 

 

Background

 

Young Modern Performers (YMPs), the target group of the 'Lifestyle&MDGs' project, are active and ambitious people. They spend their free time in many different ways, often active. Besides doing outdoor sports they go to the gym, fitness club, swimming pool, spa or hairdresser more frequently than average people. In this recipe we present an idea of how we as NGOs can reach YMPs in situations of active leisure time.

 

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