The aim of our action was to raise awareness about ecological sustainability – MDG 7 – in the lifestyle of our target group. We decided to distribute ice scrapers as practical and useful objects for YMPs and at the same time as transmitters of our message. The amusing comic on the front of the ice scraper attracts YMPs' interest and invites them to think about their personal contribution to a sustainable future – while freeing their cars from ice in the morning.
So the idea is to use practical objects with an added value that are distributed to get in contact with the target group, which is normally closed to our events and educational work. By giving them something practical which they can use in their everyday life and combining it with some information or a message you increase the chance to reach your new target group. This concept of course can not only be used for the topic of environmental sustainability, but also for other issues of development education, for example pencils for educational matters (MDG 2) and so on.