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Installation Empty Swimming Pool for MDG 7

or

Creating unexpected situations to draw attention from new target groups

 

 

 

Summary

 

We communicated MDG 7 'Ensure environmental sustainability', in particular the target 7C 'Halve, by 2015, the proportion of the population without sustainable access to safe drinking water and basic sanitation', by an installation of an empty swimming pool in front of Palladium, the largest shopping mall in central Prague.

The event was accompanied by a performance: Czech actresses were 'relaxing' in the empty swimming pool. The presenter explained the event to the people and we handed out 'instant water'.

The goal of our action was to point out through hyperbole that we are wasting clean drinking water for swimming pools and flushing toilets.

 

 

 

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