Orgasm Courses

or

How to use provocative messages to reach new target groups

Background

We were looking for a rather 'shocking' way to promote MDGs on a relatively low budget. The saying 'sex sells' is very much true, as you will find by watching an average commercial break. Czech society is quite open, and explicit content is quite present in media. Therefore we came up with an idea to promote MDGs as 'orgasm courses'. The selected celebrities would describe how they reach climax and satisfaction. Obviously, these would not be any sexual techniques, but things in their lives that would help achieve MDGs and sustainable lifestyles.