We decided to use the same printing house that is the main supplier of placemats for WARS. This way it was cheaper and it was possible to negotiate a discount. They gave us the standard dimensions and tips for graphic design.
Designing placemats
We brainstormed catchy messages with some volunteers at our organization, SWM, and conducted research on the internet about MDG 8 to find some information that could help us to formulate the right messages, and which could also be interesting and useful for our Facebook site.
Contacting the graphics designer
Developing graphic design of placemats:
- specified dimensions
- the topic – general idea
It was very important that the graphics design should be very modern because our specific target group YMPs consider a stylish design more important than other target groups. We suggested the blue color because this is the colour of MDG 8. It was also very important that the placemats could serve the functional of a placemat.
- slogan
- logos
Main side
Inwestujesz? Postaw na rozwój. Kolej na Po?udnie.
Do you want to invest? Choose development. It's time for the South.
Facebook site link
Global partnership for development
MDG 8 icon,
Visibility: EU logo and EU statement
Our organisation logo
WARS company logo
When the graphic design of the placemat was ready, we sent it to WARS for approval, they accepted it, and we could finalize our cooperation and sign the contract.
Printing of 20.000 placemats
A great advantage when cooperating strongly with a service provider at the location you want to target with your action, is that the distribution can run as everyday business of this service provider. In our case this was true as well. The printing house sent the placemats to WARS company directly and also few copies to us. WARS company organized the distribution of the placemats a part of their everyday service to the guests in the train restaurants.