Sardine Package


How to address Young Modern Performers at a festival






Sardine MDG Badge



Beer Mat Sardine MDG




MDG Paper Fortune Teller Luggage





Common elements of the package

- The badge and the beer mat have the same layout.

- The Facebook page – Connected for a better world

- Respect for the official color of each MDG. Both sardine badge/ beer mat and fortune teller have the official colors of the MDGs. This allows that in the future there is the possibility for a visual recognition of the MDG symbols, icons, and colors.


MDGs Sardine Badge

A brand new and trendy fashion accessory has conquered YMPs and other audiences. IMVF’s team distributed these badges in several stores that are visited by YMPs, and also organized street campaigns in order to reach an increasing number of YMPs. The badges were distributed in a recycled paper box.


Stores we addressed were: 

El Dorado 

Porte Bonheur

Tom Tom

Agência 117


Benetton, Sneakers Delight

Funky Outlet


Sacoor Brothers: Wesc

Custo Bercelona




1.000 badges were produced and the number of demands didn’t stop growing.





MDG Paper Fortune Teller Luggage




For each MDG, we provide one action that everyone could do for the promotion of the MDGs:

MDG 1: Eradicate extreme poverty & hunger

Sign the petition www.1billionhungry.org/

MDG 2: Achieve universal primary education

Share knowledge and support the Global Campaign for Education www.campaignforeducation.org/

MDG 3: Promote gender equality and empower women:

Support Women's Micro-credit Project www.kiva.org/

MDG 4: Reduce child mortality

Support and be active on the promotion of children’s rights www.unicef.pt

MDG 5: Improve maternal health

No woman should die giving birth http://campanhadarvida.com/

MDG 6: Combat HIV/AIDS, malaria and other diseases

Support the fight against AIDS www.joinred.com

MDG 7: Ensure environmental sustainability

On your holidays go for ecoturism

MDG 8: Develop a global partnership for development

Today is the day…buy fair trade products


5.000 units were printed on environmental certified paper and distributed.


Besides the stores previously mentioned, fortune tellers were also distributed in five of the main Lisbon streets with a high density of YMPs, namely Avenida da Liberdade, Rua Barata Salgueiro, Rua Rosa Araújo, Rua do Crucifixo, Rua Nova do Almada.


Extra note: to fold the fortune teller you need 42 seconds. If you are planning on preparing a fortune teller here are some impressions that may help you.




Insert sardine video


MDGs Sardine beer mats

Like with many festivals, drinking is one of the main activities during Lisbon’s festivities. IMVF created an MDGs sardine beer mat that was distributed in several bars and restaurants in the most typical spots and fashion streets of Lisbon (Avenida da Liberdade, Baixa-Chiado, Bairro Alto, Príncipe Real).


Some of the bars and restaurants that the IMVF team visited didn’t accept distributing the beer mat to their clients. The situation can be different in your country with bars and beer mats. Still, our tip: get approval from the bars that you want to target with this question before you print the napkins. Then you will know how many bars and clubs you can address with beer mats and how many beer mats you will need to print.


In the recipe described here, 10.000 units were produced and distributed.




To empower our action and deepen the casual learning, we also published several posts related to sustainable lifestyles on Facebook.


We started with typical popular rhymes connecting MDGs to the saints:



Oh meu rico Santo Antonio

Oh meu rico São João

Para alcançar os ODM

Precisamos de um empurrão


(free translation:

Dear Saint Anthony,

Dear Saint John

to achieve thee MDGs

we need a push)



Lá vai Lisboa

Com as Sardinhas na mão

e os ODM

no coração


(free translation:

There it goes Lisbon

with the sardines in hand

And the MDGs

in the heart)



Nas festas de Lisboa

Os ODM vai encontrar

E com a nossa sardinha

Vai apregoar


Vamos acabar com a pobreza

Lutar pela igualdade

Vamos garantir a educação

E assegurar a sustentabilidade


Dizer Adeus à Sida

E olá à Vacinação

Nunca mais à Malária

E Vivas à cooperação


Pré Natal para todas

E uma parceria global

Alcançar os ODM

É o nosso ideal


autor: Sardinha ODMPré Natal para todas


(free translation:

 In Lisbon Saints Days, the MDGs you will find, and with our sardine who will sing

Let’s end the poverty, fight for equality, let’s support education and ensure the sustainability

Say goodbye to Aids, hello to vaccination, nevermore to malaria and hooray to cooperation

Prenatal to all, and a global partnership, achieve MDGs, it’s our ideal

author: MDG Sardine)


The second stage was to send a challenge to our Facebook fans. We asked them to change their picture file and to use the Sardine MDG.




Third, we gave the list of shops, bars, and restaurants where YMPs could find the Sardine Pack.

Finally we started to spread the information on MDGs.


MDGs Info


MDG 1: Eradicate extreme poverty and hunger

Rising food prices - nearly one billion go to bed hungry. Put food first - every day nearly one billion people go to bed hungry. Rising and volatile food prices are causing pain and suffering for poor people around the world.


:EndPoverty - BetheGeneration .


Take action at http://www.inmyname.com/  In 2000, 189 governments made the historic commitment to halve extreme poverty by 2015.


Sign the Petition: Horn of Africa crisis, help stop the starving – and its causes. http://act.one.org/sign/horn_of_africa/


MDG 2: Achieve universal primary education

Learning for all.



EducationForAll: Classof 2015  75 million children are out of schoool, and millions more struggle to stay in school.



MDG3: Promote gender equality and empower women

TrustLaw: Stop the violence against women. Support TrustLaw.

Trustlaw is a one-stop shop for news and information on anti-corruption and women’s rights from our expert editorial team and content partners.


MDG 4: Reduce child mortality

The GAVI Alliance today announced it will provide funding for 16 more developing countries to introduce rotavirus vaccines and 18 more countries to introduce pneumococcal vaccines - a major step towards protecting children against severe diarrhoea and pneumonia, the two leading child killers.



MDG 5: Improve maternal health

No woman should die giving life. Disseminate this campaign among our friends.


Safe Motherhood Resource Kit. http://www.unfpa.org/public/mothers/pid/4390


MDG 6: Combat Hiv/Aids malaria and other diseases

ReinventtheToilet | Bill & MelindaGatesFoundation  Four out of 10 people worldwide don't have a safe way to poop. Find out why we need a toilet revolution. We need new ideas to help reduce disease.


Pipa and the end of polio



MDG 7: Ensure environmental sustainability

"The Animals Save the Planet” is a series of 11 funny cartoons from “AnimalPlanet“, where animals provide tips on how to live an eco-friendly lifestyle.


Ecosia - Thegreensearch  Ecosia is a green search engine which donates at least 80% of its advertising revenue to a rainforest protection programm run by the WWF. Each search at Ecosia contributes to the protection of the rainforests.



MDG 8: Develop a global partnership for development


The Paradigm Project…build towards a sustainable solution by funding the implementation of stoves for an entire community.

Support the development in Mozambique….  http://www.mozambikes.com/doar.php

Fair trade coffee…sign the petition. The secret Clooney commercial that shocked Nespresso.

http://www.youtube.com/watch?v=GhzHRuhzPSE&feature=share: http://www.solidar.ch/fr/


Connected for a better world: Facebook page





As at 8 July




As at 30 November 2011


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