Sardine Package
or
How to address Young Modern Performers at a festival
Centre
Sardine MDG Badge
Beer Mat Sardine MDG
MDG Paper Fortune Teller Luggage
Common elements of the package
- The badge and the beer mat have the same layout.
- The Facebook page – Connected for a better world
- Respect for the official color of each MDG. Both sardine badge/ beer mat and fortune teller have the official colors of the MDGs. This allows that in the future there is the possibility for a visual recognition of the MDG symbols, icons, and colors.
MDGs Sardine Badge
A brand new and trendy fashion accessory has conquered YMPs and other audiences. IMVF’s team distributed these badges in several stores that are visited by YMPs, and also organized street campaigns in order to reach an increasing number of YMPs. The badges were distributed in a recycled paper box.
Stores we addressed were:
El Dorado
Porte Bonheur
Tom Tom
Agência 117
Skywalker
Benetton, Sneakers Delight
Funky Outlet
Eastpack
Sacoor Brothers: Wesc
Custo Bercelona
Gardénia
M.Store
1.000 badges were produced and the number of demands didn’t stop growing.
MDG Paper Fortune Teller Luggage
For each MDG, we provide one action that everyone could do for the promotion of the MDGs:
MDG 1: Eradicate extreme poverty & hunger
Sign the petition www.1billionhungry.org/
MDG 2: Achieve universal primary education
Share knowledge and support the Global Campaign for Education www.campaignforeducation.org/
MDG 3: Promote gender equality and empower women:
Support Women's Micro-credit Project www.kiva.org/
MDG 4: Reduce child mortality
Support and be active on the promotion of children’s rights www.unicef.pt
MDG 5: Improve maternal health
No woman should die giving birth http://campanhadarvida.com/
MDG 6: Combat HIV/AIDS, malaria and other diseases
Support the fight against AIDS www.joinred.com
MDG 7: Ensure environmental sustainability
On your holidays go for ecoturism
MDG 8: Develop a global partnership for development
Today is the day…buy fair trade products
5.000 units were printed on environmental certified paper and distributed.
Besides the stores previously mentioned, fortune tellers were also distributed in five of the main Lisbon streets with a high density of YMPs, namely Avenida da Liberdade, Rua Barata Salgueiro, Rua Rosa Araújo, Rua do Crucifixo, Rua Nova do Almada.
Extra note: to fold the fortune teller you need 42 seconds. If you are planning on preparing a fortune teller here are some impressions that may help you.
Insert sardine video
MDGs Sardine beer mats
Like with many festivals, drinking is one of the main activities during Lisbon’s festivities. IMVF created an MDGs sardine beer mat that was distributed in several bars and restaurants in the most typical spots and fashion streets of Lisbon (Avenida da Liberdade, Baixa-Chiado, Bairro Alto, Príncipe Real).
Some of the bars and restaurants that the IMVF team visited didn’t accept distributing the beer mat to their clients. The situation can be different in your country with bars and beer mats. Still, our tip: get approval from the bars that you want to target with this question before you print the napkins. Then you will know how many bars and clubs you can address with beer mats and how many beer mats you will need to print.
In the recipe described here, 10.000 units were produced and distributed.
To empower our action and deepen the casual learning, we also published several posts related to sustainable lifestyles on Facebook.
We started with typical popular rhymes connecting MDGs to the saints:
1
Oh meu rico Santo Antonio
Oh meu rico São João
Para alcançar os ODM
Precisamos de um empurrão
(free translation:
Dear Saint Anthony,
Dear Saint John
to achieve thee MDGs
we need a push)
2
Lá vai Lisboa
Com as Sardinhas na mão
e os ODM
no coração
(free translation:
There it goes Lisbon
with the sardines in hand
And the MDGs
in the heart)
3
Nas festas de Lisboa
Os ODM vai encontrar
E com a nossa sardinha
Vai apregoar
Vamos acabar com a pobreza
Lutar pela igualdade
Vamos garantir a educação
E assegurar a sustentabilidade
Dizer Adeus à Sida
E olá à Vacinação
Nunca mais à Malária
E Vivas à cooperação
Pré Natal para todas
E uma parceria global
Alcançar os ODM
É o nosso ideal
autor: Sardinha ODMPré Natal para todas
(free translation:
In Lisbon Saints Days, the MDGs you will find, and with our sardine who will sing
Let’s end the poverty, fight for equality, let’s support education and ensure the sustainability
Say goodbye to Aids, hello to vaccination, nevermore to malaria and hooray to cooperation
Prenatal to all, and a global partnership, achieve MDGs, it’s our ideal
author: MDG Sardine)
The second stage was to send a challenge to our Facebook fans. We asked them to change their picture file and to use the Sardine MDG.
Third, we gave the list of shops, bars, and restaurants where YMPs could find the Sardine Pack.
Finally we started to spread the information on MDGs.
MDGs Info
MDG 1: Eradicate extreme poverty and hunger
Rising food prices - nearly one billion go to bed hungry. Put food first - every day nearly one billion people go to bed hungry. Rising and volatile food prices are causing pain and suffering for poor people around the world.
http://www.youtube.com/watch?v=nxJEwC38Wsc&feature=youtu.be
:EndPoverty - BetheGeneration .
Take action at http://www.inmyname.com/ In 2000, 189 governments made the historic commitment to halve extreme poverty by 2015.
http://www.youtube.com/watch?v=pRyMxSS-KI0&feature=share
Sign the Petition: Horn of Africa crisis, help stop the starving – and its causes. http://act.one.org/sign/horn_of_africa/
MDG 2: Achieve universal primary education
Learning for all.
https://www.youtube.com/watch?feature=player_embedded&v=kWv72ZQRnY4
EducationForAll: Classof 2015 75 million children are out of schoool, and millions more struggle to stay in school.
http://www.youtube.com/watch?v=Jieco-43WNI
MDG3: Promote gender equality and empower women
TrustLaw: Stop the violence against women. Support TrustLaw.
Trustlaw is a one-stop shop for news and information on anti-corruption and women’s rights from our expert editorial team and content partners.
MDG 4: Reduce child mortality
The GAVI Alliance today announced it will provide funding for 16 more developing countries to introduce rotavirus vaccines and 18 more countries to introduce pneumococcal vaccines - a major step towards protecting children against severe diarrhoea and pneumonia, the two leading child killers.
MDG 5: Improve maternal health
No woman should die giving life. Disseminate this campaign among our friends.
Safe Motherhood Resource Kit. http://www.unfpa.org/public/mothers/pid/4390
MDG 6: Combat Hiv/Aids malaria and other diseases
ReinventtheToilet | Bill & MelindaGatesFoundation Four out of 10 people worldwide don't have a safe way to poop. Find out why we need a toilet revolution. We need new ideas to help reduce disease.
http://www.youtube.com/watch?v=fdwvuTrycYU&feature=player_embedded
Pipa and the end of polio
http://www.theendofpolio.com/home/
MDG 7: Ensure environmental sustainability
"The Animals Save the Planet” is a series of 11 funny cartoons from “AnimalPlanet“, where animals provide tips on how to live an eco-friendly lifestyle.
Ecosia - Thegreensearch Ecosia is a green search engine which donates at least 80% of its advertising revenue to a rainforest protection programm run by the WWF. Each search at Ecosia contributes to the protection of the rainforests.
MDG 8: Develop a global partnership for development
The Paradigm Project…build towards a sustainable solution by funding the implementation of stoves for an entire community.
Support the development in Mozambique…. http://www.mozambikes.com/doar.php
Fair trade coffee…sign the petition. The secret Clooney commercial that shocked Nespresso.
http://www.youtube.com/watch?v=GhzHRuhzPSE&feature=share: http://www.solidar.ch/fr/
Connected for a better world: Facebook page
http://www.facebook.com/pages/Connected-for-a-better-world/154815624540299
As at 8 July
As at 30 November 2011