We learned from this action that a spot turns out to be an effective and high-standard medium to reach a lot of YMPs.
We also learned that it is important to involve a competent director who knows which angles and what techniques to use to make the spot look good.
We got a lot of very good feedback. Those YMPs that watched the movie told us that they found it funny and nice. Quotes: “Nice spot, funny slapping tree”, “ I can imagine well driving an eco-car, but it has to be comfortable and chic”, “Everyone has to change something, why not their car?”.