Stickers Collection
or
How to reach Young Modern Performers during shopping
Centre
Stickers collection: PDF
As mentioned before, each collection set contained 16 stickers (2 stickers per MDG).
Sticker 1 - MDG 1: Eradicate extreme poverty and hunger
Idea: “Fome Zero”/Zero Hunger
Facebook Message:http://www.1billionhungry.org/ : Petition online
467 impressions: Number of times this story has been seen on the CBW Facebook wall and in the news feed of the CBW fans.
Note: Why did we choose this sentence? Because Fome Zero is one of the most successful programs (implemented by Brazil) on poverty eradication and food security.
Sticker 2 - MDG 2: Achieve universal primary education
Idea: “Vamus encinar a iscrever” where it should be written “Vamos ensinar a escrever”. The sentence is written in bad Portuguese on purpose in order to raise awareness of the need for quality education.
Facebook message: Number of children out of schools in developing countries and to YMPs we promote The Global Campaign for Education (GCE). The GCE is a civil society movement that aims to end the global education crisis. Together we hold governments to account for their promises repeatedly made to provide education for all. The GCE's mission is to make sure that governments act now to deliver the right of every girl, boy, woman, and man to a free quality public education.
418 impressions: Number of times this story has been seen on the CBW Facebook wall and in the news feed of the CBW fans.
Sticker 3 - MDG 3: Promote gender equality and empower women
Idea: “Viva o homem-a-dias!”/Hurray for the cleaning man (Usually women are employed as cleaning ladies. Therefore, we are raising awareness to the fact that there are no women/man jobs).
Facebook Message: Message on womens' situation in the world and then a post with a link to the video "The Girl Effect". The Girl Effect is a solution to poverty.
If we do our part, 600 million girls in the developing world will do the rest. http://www.youtube.com/watch?v=WIvmE4_KMNw
415 impressions: Number of times this story has been seen on the CBW Facebook wall and in the news feed of the CBW fans.
Note: In this case we want to tease with a stereotype. It is not common to see men in the cleaning services.
Sticker 4 - MDG 4: Reduce child mortality
Idea: “Quando for grande...”/when I grow up (one of the other ideas was: heaven can wait).
Warning: Avoid all expressions that could be connected to paedophilia.
Facebook message: Facts and numbers on MDG 4 and a link to the Compassion’s Child Survival Program. This program helps developing-world mothers and babies in their most vulnerable times, offering practical care and "extending God’s love". By joining with Compassion, you’re giving them the best chance at life. Read below to learn how you can help moms and babies break the cycle of poverty.http://rescuebabiesnow.org/rescue-babies/#ixzz1D0WiHPx5
400 impressions: Number of times this story has been seen on the CBW Facebook wall and in the news feed of the CBW fans
Sticker 5 - MDG 5: Improve maternal health
Idea: “Pré-natal para todas”/Pre-birth care for all
Warning: Avoid expressions which are related with anti-abortion/abortion campaigns.
Facebook message: Facts and numbers
Note: Prénatal is the largest chain of stores in Portugal specializing in the sale of products for mothers and children, including clothing, juvenile items, toys, accessories, and special toiletries. By using this brand we thought that the connection to MDG 5 was clearer.
Sticker 6 - MDG 6: Combat HIV/AIDS, malaria and other diseases
Idea: “Bye bye Sida e malária”/"Bye bye AIDS and malaria"
Facebook Message: Facts and numbers and the link to The Bill & Melinda Gates Foundation. This foundation is dedicated to bringing innovations in health, development, and learning to the global community. http://www.gatesfoundation.org/Pages/home.aspx
446 impressions: Number of times this story has been seen on the CBW Facebook wall and in the news feed of the CBW fans
Sticker 7 - MDG 7: Ensure environmental sustainability
Idea: “Green is the new black”
Facebook message: Save as WWF, Save a tree: http://www.saveaswwf.com/de/ From this link it's possible to download the program.
We also post the The Billion Tree Campaign - Growing Green. The Plant for the Planet: Billion Tree Campaign is a worldwide tree planting initiative facilitated by the United Nations Environment Programme. People, communities, businesses, industry, civil society organizations, and governments are encouraged to http://www.unep.org/billiontreecampaign/
Note: black is always one the most favorite fashion colors...now let’s change it for green, the color of sustainability.
Sticker 8 - MDG 8: Develop a global partnership for development
Idea: “Playing global” (together we can!)
Facebook message: Facts and numbers and link http://www.youtube.com/watch?v=zeDFWAr3pIk&feature=player_embedded
Overseas Development Aid (ODA) provides those countries with weaker economies the additional resources instrumental to achieve the Millennium Development Goals (MDGs). In the year 2000, at the Millennium Summit, rich countries promised to provide 0.7% of their Gross National Income (GNI) for ODA until the year 2015. But most rich countries, including Portugal, are not living up to that promise: Portuguese ODA fell from 0.21% of GNI in 2006 to 0.19% in 2007.
Presenting the stickers collection to the shops previous identified.
December 10, 2010: we made a teaser on our Facebook page alerting to the stickers collection,
“Soon in a store near you”
December 13, 2010: we delivered the stickers collections to the shops that YMPs usually frequent (list of shops previous identified).
Strategy: have a good and brief definition of the project, and be alert to always keep the message simple and positive. This message will be spread to customers by the shop staff.
Extra: Because one of our colleagues is from Madeira Island, we asked her to distribute the stickers in the fashion street markets there. The photos show that the sellers were very receptive to the idea.
